1. Sustained media outreach
Identifying target outlets and contacts and pitching them for coverage over time, including podcast pitching. This is the backbone of corporate media relations. Read about corporate media relations
Los Angeles publicist for event and corporate clients
Corporate PR services that get companies and events covered
Corporate PR services from Susan von Seggern earn media coverage for a company’s news, products, leaders and events.
Susan von Seggern is a Los Angeles publicist with more than two decades in PR. Her corporate PR services combine four pillars: sustained media outreach including podcast pitching, press releasing, daily lead-service monitoring, and events. Each campaign is individualized, and event and corporate clients are her focus.
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What do corporate PR services from Susan von Seggern include?
They include four tactical pillars that Susan developed over decades of PR work to generate coverage in the current media landscape. Most corporate campaigns use two or more at once, chosen around the news a company actually has.
2. Press releasing
Announcing significant milestones through an exclusive or pre-brief model, then email servicing to media, then a newswire posting if budgeted. Susan recommends Business Wire and has an annual deal that significantly saves clients money. See the press release service
3. Lead-service monitoring
Watching five lead service feeds daily, plus journalist emails and Substacks, then pitching requests that match a client’s expertise. This has placed coverage in Good Housekeeping, Yahoo, the New York Times, HuffPost and Best Life. How lead-service monitoring works
4. Events
From large celebrity and media events to small media luncheons, sponsorships, conference exhibiting or speaking, gifting events and gift bag inclusions. See the event PR framework
What is corporate PR?
Corporate PR is the practice of earning media coverage and public attention for a company itself: its announcements, its products, its leaders and the events it runs or joins. As Susan von Seggern practices it, corporate PR relies on earned media, meaning stories journalists and podcast hosts choose to run, rather than paid placement.
That distinction is the whole point. Her own website quotes Richard Branson: “A good PR story is infinitely more effective than a front page ad.” Corporate PR sits inside the wider field of corporate communications, which also covers internal communications, investor relations and marketing. This site covers the media-facing part: product launches, executive visibility, press releases and media relations.
Corporate PR by the numbers
Susan von Seggern’s own figures come first, followed by published market facts with their sources. More are collected on the PR by the numbers page.
- 20+ years
- Susan von Seggern’s time in Los Angeles PR, as stated on her website.
- 5 feeds
- Lead service feeds Susan monitors daily, plus journalist emails and Substacks.
- Hundreds
- Events Susan has worked on, including festivals, conferences, concerts, fundraisers and premieres.
- 24 to 48 hours
- How quickly most press release distribution services publish, according to TNW.
- 37% daily
- Share of journalists who use a newswire every day; another 30% use one occasionally, per Prowly.
- 40% fewer
- Reporters covering more beats after media consolidation, as reported by OBA PR.
Press release service for company milestones
A press release from Susan von Seggern is a sequence, not a single send. Significant milestones go first to one outlet as an exclusive or to selected journalists as a pre-brief, then out by email to targeted media, then onto a newswire if the budget includes one.
For wire releasing she recommends Business Wire because of its respectability, and her annual deal with Business Wire significantly saves her clients money compared with one-off releases through Business Wire or other wires. That matters, because published wire prices vary widely: Time partner content lists Business Wire at $760 and up per release.
Corporate media relations that keeps going after launch day
Corporate media relations is the steady work of keeping a company in front of the right journalists, outlets and podcasts. Susan calls it sustained media outreach: identifying target outlets and contacts and pitching them repeatedly with angles that fit their beats.
Newer tactics sit alongside the established ones. Podcast pitching gives executives long-form airtime, and hyper-local coverage reaches the communities closest to a company’s offices, stores or events. Relevance matters more than volume now that newsrooms are thinner.
How does a publicist compare with a newswire or a large agency?
The short answer: a newswire distributes an announcement, while a publicist pitches it to specific people. The table below, from Susan von Seggern’s point of view, uses the same criteria for each option. The full comparison page adds published prices and sources.
| Option | What it does | Who it fits |
|---|---|---|
| Susan von Seggern, independent publicist | Outreach, releases with exclusive or pre-brief, lead-service pitching and events, run by one senior publicist. | Event and corporate clients with real news who want direct senior attention. |
| Large PR agency | Teams of specialists across media relations and related disciplines. | Companies needing many disciplines at once, such as investor relations and paid media. |
| Newswire only | Publishes a release to a distribution network, typically within 24 to 48 hours. | Simple announcements where broad posting is enough. |
| PR software | Media databases and outreach tools for an in-house team. | Companies with their own communicator to do the writing and pitching. |
How a corporate PR campaign starts
Tell Susan what is coming
Share the news, the date it goes public, the audience you want and who can speak for the company.
Pick the pillars that fit
A milestone calls for a release, an expert calls for lead-service pitching, a gathering calls for event PR.
Build the target list
Identify the outlets, journalists, podcasts and hyper-local media that actually cover your field and area.
Announce and keep pitching
Release day is a start. Sustained outreach and daily lead monitoring continue to find new coverage.
Event and corporate work from Susan von Seggern
A few announcements and campaigns from her website, each described with its own published facts.
Corporate PR services, one page each
- Press release serviceHow Susan von Seggern announces company news with an exclusive or pre-brief, email servicing and an optional Business Wire posting.
- Corporate media relationsSustained media outreach and podcast pitching for companies, and why media relations matters in corporate communication.
- Event PRAn event PR framework built over hundreds of events, from media luncheons to conferences, festivals and premieres.
- Product launch PRPre-launch buzz, launch-day releases and follow-up outreach for new products and services.
- Executive visibilityGetting company leaders quoted through lead-service monitoring, podcast pitching and conference speaking.
- Lead-service monitoringHow daily monitoring of five journalist request feeds turns a client’s expertise into coverage.
Common questions
What are corporate PR services?
Corporate PR services are the work of earning media coverage for a company’s news, products and leaders. With Susan von Seggern, that work rests on four pillars: sustained media outreach, press releasing, lead-service monitoring and events. Each campaign is individualized, and newer tactics such as podcast pitching and hyper-local coverage sit alongside established methods.
How much do corporate PR services cost?
Susan von Seggern does not publish fixed prices, because each campaign is individualized to the client’s news, timeline and goals. The fastest way to get a figure is to describe your company and announcement through her contact page. For context on one cost component, press release distribution can cost anywhere from $0 to thousands of dollars, according to Prowly.
What does a press release service do?
A press release service announces a company’s news to the media. Some services only distribute a release over a newswire; others also write it and send it directly to targeted journalists. Susan von Seggern’s press releasing uses an exclusive or pre-brief model, then email servicing to media, then a newswire posting if the budget includes one.
What is corporate media relations?
Corporate media relations is the ongoing relationship between a company and the journalists, outlets and podcasts that cover its field. It means identifying the right target outlets and contacts, then pitching them for coverage over time rather than once. Susan von Seggern calls this sustained media outreach, the first pillar of her media relations framework.
Which is better, a PR agency or an independent publicist?
It depends on scope. An independent publicist like Susan von Seggern means working directly with the senior person who pitches your story, which suits most event and corporate campaigns. A larger agency can fit when you need many specialists at once, such as investor relations and paid media. Agency-based outsourced PR held 61.63% of the market, per Sprout Social.
What kinds of event PR do you handle?
Event PR can take many forms: producing large-scale celebrity and media events, small media introduction events such as cocktail hours or luncheons, event sponsorships, exhibiting or speaking at conferences, exhibiting at gifting events, and gift bag inclusions. Susan von Seggern has worked on hundreds of events, including festivals, conferences, concerts, fundraisers, author events and premieres.
Can you guarantee media coverage?
No. Coverage cannot be guaranteed, because journalists and editors decide what runs. What Susan von Seggern offers is a framework built to improve the odds: sustained outreach to the right contacts, well-timed releases, daily lead-service pitching and events. Her lead service work has produced coverage in outlets including the New York Times, Yahoo and Good Housekeeping.
How do I contact Susan von Seggern?
Use the contact page on her main website at susanvonseggern.com/contact-2. Include your company or event, the news you want to announce, your timing and any budget range. Every contact button on this site links to that same page, so you can start from whichever page you are reading.