Event or corporate news coming up? Tell Susan about it
By the numbers
Most press release distribution services publish within 24 to 48 hours, and published prices run from $0 to thousands of dollars.
This page from Susan von Seggern collects published 2026 figures on press release costs, newswire use, newsroom size and the PR market. Each number is attributed to the page that published it. None are Susan’s own results, which are stated separately on the home page.
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It ranges from free to thousands of dollars depending on the service and reach, according to Prowly. Published 2026 prices include PRWeb at $110, EIN Presswire at $149, PR Newswire at $350 plus a $195 membership, and Business Wire at $760 and up, per Time partner content.
Wires are fast and reach working journalists, but with fewer reporters covering more beats, a posting alone competes with everything else on the wire. Outsourced PR is the larger share of the market, and it is growing. Both trends favor targeted pitching on top of distribution.
That is the reasoning behind Susan von Seggern’s model: releases with an exclusive or pre-brief and email servicing, a discounted Business Wire posting when budgeted, and daily lead-service monitoring that answers requests reporters have already made.
Part of the corporate PR services overview from Susan von Seggern.
Published prices vary widely. A 2026 roundup in Time partner content lists PRWeb at $110, EIN Presswire at $149, PR Newswire at $350 plus a $195 membership, and Business Wire at $760 and up. Prowly reports PR Newswire’s most basic option starting at $500 to $600. Prices depend on reach, extras and membership terms.
Most distribution services publish within 24 to 48 hours, according to a 2026 TNW review of press release distribution services. Coverage from journalists can take longer, because reporters decide when and whether to write. That is why Susan von Seggern pairs releases with email servicing to targeted media and continued outreach.
Sometimes, but it is only one step. Prowly reports that 37% of journalists use a newswire every day and 30% use one occasionally, so wires do reach reporters. A wire posting does not tell any specific reporter why the story matters to their beat, which is the gap direct pitching fills. Susan von Seggern pairs wire postings with email servicing and sustained outreach.
It can be, because newsrooms are smaller: OBA PR reports 40% fewer reporters covering more beats. That makes relevance more important, such as matching stories to what journalists wrote in the last 30 to 90 days, as OBA PR recommends, and answering requests reporters post themselves, which is what Susan von Seggern’s lead-service monitoring does.
Start by monitoring coverage and social mentions regularly. Sprout Social reports that only 37% of respondents knew where negative sentiment around their brand was most concentrated, down from 56% in 2024. Knowing where the conversation sits helps target outreach. Ask Susan von Seggern what level of monitoring fits your campaign when you get in touch.
Tell Susan von Seggern what is coming up, when it goes public and who you want to reach. Event and corporate inquiries come first.
